Personally I think its a great idea.
http://news.sky.com/skynews/Home/UK-News/God-Advertisements-Atheists-Get-Their-Own-Back/Article/200901115198322?lpos=UK_News_First_Home_Article_Teaser_Region_5&lid=ARTICLE_15198322_God_Advertisements%3A_Atheists_Get_Their_Own_Back