BANGKOK, 9 February 2012: Thailand needs to urgently strengthen its travel products by adding new attractions if it is to remain a major player in ASEAN.
Association of Thai Travel Agents president, Sisdivachr Cheewarattanaporn, warned earlier this week that new tourism products were needed to raise Thailand competitiveness especially when ASEAN Economic Community arrives in 2015.
“The main selling points of Thailand are beaches and islands, and other countries in the region are promoting the identical experience,†he said.
“If we continue to sell the same old products then our position will be eroded.â€
Thailand should have mega tourism attractions on the scale of Disneyland to encourage more tourist arrivals and revenue especially from markets like China and India.
Mr Sisdivachr praised the government’s miracle campaign, but noted like most of government’s efforts it was over a short period using a large budget.
“The Ministry of Tourism and Sports should now release a detailed three-to-five -year plan on how it intends to maintain its lead in the region.â€
Thai Travel Agent Associations president and ATTA secretary, Charoen Wangananont agreed that the Miracle Thailand project was too short and needed to have a focus on encouraging investment in new attractions.
“If we want sustainable tourism development, the government should set out the blueprint and direction backing it with policies and incentives.â€
Meanwhile, Thai-Japanese Tourism Association president, Anake Srishevachart, said tourism operators needed to find new tourist destinations to sell and link them to neighbouring countries.
“Many international tourists prefer to travel without using a tour operator. Last year, 80% of Japanese tourists to Thailand were independent travellers.â€
He suggested that tour operators had to get ahead of the game to develop and sell new experiences.
Despite the comments and calls for action, none of the private sector leaders actually identified specific projects that could be built other than to hint that casinos have been considered.
Thailand is surrounded by neighbours who encourage casino investment.
Geesh, how many more times are they going to have to hear the same message before they figure out that to remain competitive in the tourism market, they're going to need something more than temples and some beaches? Build a casino. Build an amusement park. Whatever. Just build something.
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FarangFarang
http://www.ttrweekly.com/site/2012/02/thailand-lacks-attractions/comment-page-1/
Geesh, how many more times are they going to have to hear the same message before they figure out that to remain competitive in the tourism market, they're going to need something more than temples and some beaches? Build a casino. Build an amusement park. Whatever. Just build something.
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