Kiwi's Are being PUNISHED..............
This story is from our news.com.au network Source: AAP
Stop being mean to Aussies, Kiwis told· From correspondents in Auckland
· March 05, 2007
WHILE New Zealanders may have had just cause to taunt their trans-Tasman counterparts over underarm bowling and Phar Lap's origins, enough is enough, say New Zealand tourism authorities
A new marketing campaign has been launched to get New Zealanders to be more friendly to Australian tourists and to tone down their insults.
Tourism New Zealand chief George Hickton said the taunts had not shown up in surveys as a major issue, but he thought they could go too far.
"We rib each other, there is no doubt about it. We know no one wants to get ribbing the whole time," Mr Hickton said.
"I have heard it (taunts) said and thought people should back off," he said.
The New Zealand Herald newspaper has dubbed the campaign "Be-Nice-to-Australians month".
But it is no laughing matter for tour operators.
Australia is New Zealand's biggest tourism market, with 900,000 visitors a year, and a drop in numbers would hurt business.
Mr Hickton said the aim of the new campaign, which kicked off about a week ago with TV ads in Australia, was to encourage Australians to visit New Zealand at all times of the year.
He said many Australians still thought of New Zealand as a sleepy place for much of the time, but it had world-class dining, festivals and wines.
The campaign suggested Australians should feel right at home in New Zealand at this time of the year because the country's South island was pretty much "green and gold" itself.
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