Perception Management
?Things are not always what they seem to be.
And that is exactly the way some people like it.?
Perception management? Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator?s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations. (Wikipedia)
This is understood very well in marketing. If you want the target audience to buy something, you must create a need and manage the audience's perception so that it feels that need and belief that the product will satiate it.
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Some said good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
Somehow, I have funny feeling that, the way we live is like setting marketing plan?. We have to set a "proposition" ourselves that we want our target audiences (people surrounding) perceived?.
No matter what the core is?. I mean to ?real you??.. even you are damn good, but you fail how to make a good presentation, which influences to ?perception??. You are BAD.
And, some said, if you can influence people's perception of something enough, it will become the reality of the situation for them regardless of the truth.
So if you can?t project yourself and leave it long enough till people perceive who you SEEM to be?. Then you would be ?THAT???.as they said ?perception is reality? ....... even through you wouldn't love to....
Do you have any "proposition? for your own?
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