illamasqua the next MAC ?
Britain’s up-and-coming Illamasqua launched in Selfridges, London in September 2008 and has since rolled out to a limited number of stores across the UK and online click here to see their online store Developed by professional makeup artists and produced by Kryolan, Illamasqua is fast becoming a MAC rival, and perhaps it’s no coincidence that their flagship concession is right next to MAC in Selfridges, London. Like MAC does, they pay special attention to professional MUAs, giving them a generous 40% discount.I am very lucky to be accepted into their professional program and get my 40% discount, just like I already have with MAC but with MAC they charge $35usd per year to become their professional artist discount member with the same 40% off all their products except few of their line such as Viva La Glam because part of the proceed goes to HIV AIDS foundation.While Illamasqua offers the same discount for professional artist members but it is totally free membership exclusively for professional makeup artist who accepted/selected by Illamasqua. Right now their products are sold in the UK, they will be launching their product line in the US as well (at flagship Sephora stores here in the US on July 31st 2009). Illamasqua’s tag line is “makeup for your alter ego,” and they break the brand down into four stories:1920’s Berlin
Fantasy and Romance
Sirens (limited edition)
The brand has a slightly dark, naughty feel to it, and I would have so loved to have been in the meeting room when they came up with the names for the products (slut, moan, sadist anyone?!). It’s all about bringing out that sexy alter ego.
"Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene and combines a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.
Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncracies. A confident statement of self-ownership."
Discover your "Alter Ego"
www.illamasqua.com
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