zeusbheld Posted May 25, 2006 Report Share Posted May 25, 2006 Oh I forgot ... I love Mac !!! Mel .... it's spelt Mc !! jumpin jesu ciaran, i thought you were a native english speaker?? the restaurant is Mc the *burger* is Mac... Link to comment Share on other sites More sharing options...
CiaranM Posted May 26, 2006 Report Share Posted May 26, 2006 Oh I forgot ... I love Mac !!! Mel .... it's spelt Mc !! Ciaran ... I wasnt talk about you ... Mac as MacBook , Mac OS X , Mac Mini , iMac , Macintosh .... Hrrrr ........... pc people :roll: u weren't talking about me :shock: crawls back under the rock, broken hearted, sobbing pitifully :cry: Link to comment Share on other sites More sharing options...
goong_goong Posted July 24, 2008 Report Share Posted July 24, 2008 Heellooo What's Up ? :wink: hehehehe Link to comment Share on other sites More sharing options...
MisterMatlock Posted July 24, 2008 Report Share Posted July 24, 2008 Heellooo What's Up ? :wink: hehehehe What does this have to do with "Brands"? The same as all the other posts you've made in the past 20 minutes... Nothing at all... Link to comment Share on other sites More sharing options...
laragirl Posted July 24, 2008 Report Share Posted July 24, 2008 very loyal... 1. minere water 2. pantene shampoo & conditioner 3. mac cosmetics Link to comment Share on other sites More sharing options...
MisterMatlock Posted July 24, 2008 Report Share Posted July 24, 2008 very loyal...1. minere water 2. pantene shampoo & conditioner 3. mac cosmetics Well, at least you left your bullsh*t iPod on the plane... Best idea for those things. :wink: Link to comment Share on other sites More sharing options...
MCBROWN Posted July 24, 2008 Report Share Posted July 24, 2008 CHANG. HENLEYS. RAZORS. Link to comment Share on other sites More sharing options...
zeusbheld Posted July 24, 2008 Report Share Posted July 24, 2008 very loyal...1. minere water 2. pantene shampoo & conditioner 3. mac cosmetics Well, at least you left your bullsh*t iPod on the plane... Best idea for those things. :wink: actually ipods have a lot of upside: a simple usable music player that works consistently, has a long warranty, and can be used as a bootable hard drive in a pinch. you're just afraid of people in black turtlenecks and fifi berets, aren't you poindexter? Link to comment Share on other sites More sharing options...
biachung Posted July 24, 2008 Report Share Posted July 24, 2008 Jamo (audio) Hewlett Packard Harman Kardon(audio) Link to comment Share on other sites More sharing options...
babyoiy Posted July 24, 2008 Report Share Posted July 24, 2008 LV NoKia Smirnoff Link to comment Share on other sites More sharing options...
weszaq Posted July 25, 2008 Report Share Posted July 25, 2008 1. Protex Fresh Cooling Powder 2.. Nutrilite 3... Vasaline (lips care) Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 99% of brands are 99% bullshit. Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 99% of brands are 99% bullshit. so what about the 1%, which ones are they................... I'm hard pushed to think of one, right now, that is not bullshit. But I'm sure there are. Marketing and consumer research and knowledge is so sophisticated these days that consumers really are just hearing, seeing and believing exactly what they want to believe about brands. It is business and competition, thats all. And business and brands are all about making money, by having an edge over their competition...end of story (or in Microsoft's world... they try for complete monopoly). I have spent more than 28 years helping brands tell their consumers exactly what they want to hear, in as many ways as possible. Link to comment Share on other sites More sharing options...
beej Posted July 25, 2008 Report Share Posted July 25, 2008 Mexican, Colombian, Bolivian. Link to comment Share on other sites More sharing options...
Stramash Posted July 25, 2008 Report Share Posted July 25, 2008 there are brands I always stick by; Jack Daniels Linn (very very good hi fi amplifiers) technics - for my dex! heath and allen - dj mixer solpadeine - for my hangover from item 1!!! :twisted: Link to comment Share on other sites More sharing options...
zeusbheld Posted July 25, 2008 Report Share Posted July 25, 2008 Marketing and consumer research and knowledge is so sophisticated these days that consumers really are just hearing, seeing and believing exactly what they want to believe about brands. sadly, that also applies to politics. Link to comment Share on other sites More sharing options...
PJack Posted July 25, 2008 Report Share Posted July 25, 2008 99% of brands are 99% bullshit. so what about the 1%, which ones are they................... I'm hard pushed to think of one, right now, that is not bullshit. But I'm sure there are. Marketing and consumer research and knowledge is so sophisticated these days that consumers really are just hearing, seeing and believing exactly what they want to believe about brands. It is business and competition, thats all. And business and brands are all about making money, by having an edge over their competition...end of story (or in Microsoft's world... they try for complete monopoly). I have spent more than 28 years helping brands tell their consumers exactly what they want to hear, in as many ways as possible. just how exactly are they bullshit? the criteria is effective or not. do they convey the right image and meaning to consumers or not? Intel Inside means there is a quality processor running it inside although you cant see it. Brands are all about communicating and identification for consumers and the employees of the company. How is that evil or bullshit or false. Sometimes when I buy a product I am glad there is some brand behind it. I like starbucks coffee or (black canyon coffee for that matter) because I know how it is going to taste and that it is gonna be different and better than the 'cafee boran' which I can get in the street. I recently selected a Nivea shaving cream because I believed that brand knew something about skin. I was right. I do not buy the old one anymore. The brand was effective in communicating that to me. Link to comment Share on other sites More sharing options...
zeusbheld Posted July 25, 2008 Report Share Posted July 25, 2008 just how exactly are they bullshit? short version: as it says on the tin, more or less. that is to say, a liar deliberately attempts to knowingly get another to believe something that is false. a bulllshitter, on the other hand, doesn't give a rat's ass about whether his or her claims are true, as long as they impress. apologies to Dr. Frankfurt if i didn't quite grasp the subtleties of the distinction, but as far as i can tell, branding is by definition bullshit. the criteria is effective or not. no, the sole criterion is whether the brand impresses you enough to get you to spend your money on it consistently over time. do they convey the right image and meaning to consumers or not? Intel Inside means there is a quality processor running it inside although you cant see it. as it happens intel processors ARE damn good stuff but--(PeeMarc especially) correct me if i'm wrong here---what matters from a branding point of view isn't whether they're better than, say, AMD, but whether consumers consistently BELIEVE they're better. especially if they'll believe the brand is better without reference to any independent reviews... then you win. Brands are all about communicating and identification for consumers and the employees of the company. How is that evil or bullshit or false. see above, definitely bullshit. that said, bullshit by definition isn't necessarily false and i don't think it's necessarily evil. Link to comment Share on other sites More sharing options...
PJack Posted July 25, 2008 Report Share Posted July 25, 2008 just how exactly are they bullshit? short version: as it says on the tin, more or less. that is to say, a liar deliberately attempts to knowingly get another to believe something that is false. a bulllshitter, on the other hand, doesn't give a rat's ass about whether his or her claims are true, as long as they impress. apologies to Dr. Frankfurt if i didn't quite grasp the subtleties of the distinction, but as far as i can tell, branding is by definition bullshit. the criteria is effective or not. no, the sole criterion is whether the brand impresses you enough to get you to spend your money on it consistently over time. do they convey the right image and meaning to consumers or not? Intel Inside means there is a quality processor running it inside although you cant see it. as it happens intel processors ARE damn good stuff but--(PeeMarc especially) correct me if i'm wrong here---what matters from a branding point of view isn't whether they're better than, say, AMD, but whether consumers consistently BELIEVE they're better. especially if they'll believe the brand is better without reference to any independent reviews... then you win. Brands are all about communicating and identification for consumers and the employees of the company. How is that evil or bullshit or false. see above, definitely bullshit. that said, bullshit by definition isn't necessarily false and i don't think it's necessarily evil. You have defined a bullshitter with excellent clarity but completely missed the point of what a Brand is, or what Branding is for that matter. How is Mercedes Lying when it uses its Brand to identify their name and image with an automobile and with a driving experience. People buy Mercedes because it conveys status and success in addition to a German engineered driving experience. You may not like the idea of people wanting such a status symbol but it does not mean the Brand is bullshitting. Brands are distinguishing themselves from others. In some ways they are positioning their name and image against the others in their category. They are not trying to deceive. Rather they are trying to educate. Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 just how exactly are they bullshit? short version: as it says on the tin, more or less. that is to say, a liar deliberately attempts to knowingly get another to believe something that is false. a bulllshitter, on the other hand, doesn't give a rat's ass about whether his or her claims are true, as long as they impress. apologies to Dr. Frankfurt if i didn't quite grasp the subtleties of the distinction, but as far as i can tell, branding is by definition bullshit. the criteria is effective or not. no, the sole criterion is whether the brand impresses you enough to get you to spend your money on it consistently over time. do they convey the right image and meaning to consumers or not? Intel Inside means there is a quality processor running it inside although you cant see it. as it happens intel processors ARE damn good stuff but--(PeeMarc especially) correct me if i'm wrong here---what matters from a branding point of view isn't whether they're better than, say, AMD, but whether consumers consistently BELIEVE they're better. especially if they'll believe the brand is better without reference to any independent reviews... then you win. Brands are all about communicating and identification for consumers and the employees of the company. How is that evil or bullshit or false. see above, definitely bullshit. that said, bullshit by definition isn't necessarily false and i don't think it's necessarily evil. agree. and very elequently put. In most cases the people who are responsible for creating, building and maintaining a brand have nothing to do with, nor any influence on its quality, ingredients or science. Most of the time, they dont give a ****. For example, all those loyal customers to Pantene should know that it is nothing much more than nice smellin dishwashing liquid, with a few extra ingredients. And those wonderful Pro Vitamin B, they've been banging on about for decades? sorry, it's mostly hocus pocus. As zues correctly pointed out, I said 99% of BRANDS are bullshit. i did not say companies or their brands are liars. In fact, (ironically) the McCann Erickson (ad agency) positioning line, ever since they started, is "Truth Well Told". The more powerful a brand is, the more it deals with the truths of a consumers mind, heart and world and in doing so, continues to manipulate. McDonalds make the worst hamburgers in the world. but consumers dont really buy the hamburger, they buy CONSISTANCY and the whole McDonalds experience. And billions of dollars have been spent to manipulate people to continue to believe the experience is what they want 'and lovin' it' Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 People buy Mercedes because it conveys status and success in addition to a German engineered driving experience. You may not like the idea of people wanting such a status symbol but it does not mean the Brand is bullshitting. And why would people believe in the first place that Mercedes will giive them status, or that it has superior engineering? The people who MAKE them BELIEVE that. Those clever people who create and maiintain the brand. Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 People are very funny when talking about brands. have you ever observed people iin a supermarket? Most people in supermarkets have most of their brain switched off. And they really dont want to think. The reason for this (and this will get a few aguments) is that, most of the time BUYING IS AN EMOTIONAL THING, not a rational thing. As an example, at the point of buying a mercedes, most customers are NOT in a rational state of mind... they have made an emotional decision. But later, they will pull out all sorts of rational reasons as to WHY they made that decision. And where do most of those rational facts and figures come from? THE BRANDING. Sun Tzu 'Art of War: The ultimate victory is when there is no damage or loss of life and the opponent simply yields. The ultimate sale is when the buyer is convinced he has made the entire decision all by themself. Link to comment Share on other sites More sharing options...
PJack Posted July 25, 2008 Report Share Posted July 25, 2008 People are very funny when talking about brands. have you ever observed people iin a supermarket? Most people in supermarkets have most of their brain switched off. And they really dont want to think. The reason for this (and this will get a few aguments) is that, most of the time BUYING IS AN EMOTIONAL THING, not a rational thing. As an example, at the point of buying a mercedes, most customers are NOT in a rational state of mind... they have made an emotional decision. But later, they will pull out all sorts of rational reasons as to WHY they made that decision. And where do most of those rational facts and figures come from? THE BRANDING. Sun Tzu 'Art of War: The ultimate victory is when there is no damage or loss of life and the opponent simply yields. The ultimate sale is when the buyer is convinced he has made the entire decision all by themselves. bad day at the branding office? buying is an emotional decision. yes, marketing 101. branding is a consistent presentation of the image. And it conveys consistency and a heluva lot more. it is not necessarily lying simply because a company is promoting itself. Link to comment Share on other sites More sharing options...
PeeMarc Posted July 25, 2008 Report Share Posted July 25, 2008 bad day at the branding office? **** day/month mate... how did you guess? again.,.... i NEVER said "lying". I said "bullshit" It may seem like splitting hairs, buit there is a differnce. Link to comment Share on other sites More sharing options...
PJack Posted July 25, 2008 Report Share Posted July 25, 2008 People buy Mercedes because it conveys status and success in addition to a German engineered driving experience. You may not like the idea of people wanting such a status symbol but it does not mean the Brand is bullshitting. And why would people believe in the first place that Mercedes will giive them status, or that it has superior engineering? The people who MAKE them BELIEVE that. Those clever people who create and maiintain the brand. so are you denying that Mercedes has status or that people who drive them do not feel a sense of status? Link to comment Share on other sites More sharing options...
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